Eloqua

The Mega-Marketing Series
An Incubator for Great, Revenue Generating Ideas 

Check out the Mega Marketing Series for practical insights into some of the latest thinking in cutting edge marketing techniques.  Tap into marketing inspiration with these bite size webinars from leaders in marketing innovation. 

Want to learn more about Cloud Connectors?  View the list of Eloqua’s Cloud Connector partners

Session #1: Connecting in the Cloud to Drive Revenue

Thursday, April 14, 2011 at 1pm EST / 10am PST

Join Eloqua CTO, Steve Woods to learn why connecting web applications in the cloud is the ticket to helping every marketer drive business value and revenue.  He'll explore how cloud connectors can seamlessly integrate business processes like data cleansing, lead scoring and nurturing with external marketing programs like webinars, data acquisition and social listening.  This program will answer the following questions:

  • Why connecting marketing programs directly to "under the hood" business processes increases productivity and conversion opportunities;
  • How automatically appending form data through the cloud can aid database growth and profile completeness;
  • How social cues can be dynamically tied to lead nurturing programs to guide messaging and workflow.

    There's more on deck in the Mega-Marketing Series.
    Check out upcoming programs.